Brand Director + Business Builder
for Medical Aesthetics

I partner with aesthetics businesses to build lasting growth with creative and operational expertise, deep industry knowledge, and a people-centered approach.

I take a holistic team-builder focus and curate each partnership to suit the unique needs of each business. By doing this, I ensure each partner I work with can communicate their core mission at every touchpoint, empower teams with tools for success, and build a client base that is founded on relationships and trust.

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What I do

My Core Roles and Industry-Specific Experience

I am a marketing and brand strategist specializing in the Medical Aesthetics Industry. With over 10 years of experience in marketing for small businesses and the most recent 5 years spent in various marketing and leadership roles within Aesthetics Businesses.

I developed my career in the Aesthetics Industry of Denver, Colorado working with large medspas, plastic surgeons and aesthetics practices. I have worked for individuals, small businesses, various verticals within the industry (tech, web, vendors) in many capacities.

As a small town native with big city experience - I am the ideal partner to take your Practice to the next level.

Work Background:

Roles + Initiatives

Strategic Marketing Event Coordination
Ideation, Research, and Execution for a Complex Launch + Ad Campaign for a new location in Colorado Springs
Ideated and
Weaving Community Connections
Grassroots marketing initiatives
Engaging local businesses in partnerships
Representative for all vendor relations
Assisted in the complete strategy + operational build for 3 marketing departments
Assisted the development of a new SkinLab location in Denver.

Achievements

Conceptualized, executed, and led marketing campaigns that helped earn a medspa the designation of SkinCeuticals' #1 New Flagship Store in the U.S.

Achieved an average lead conversion rate of 30% over several consecutive months using a high-touch, relationship-driven strategy.

Designed and implemented the full brand identity, website, and marketing strategy for multiple practices.

Increased patient acquisition through targeted, multi-channel campaigns across digital and in-clinic platforms.

Implemented automated client notifications, significantly reducing no-show rates and improving appointment consistency.

Launched client retention and nurture campaigns to strengthen loyalty and boost return visit rates.

Developed and optimized full-funnel strategies using both organic and paid media to drive qualified leads and increase visibility.

Created personalized lead interaction processes that improved conversion rates and elevated the overall client experience.

Led staff training programs to involve team members in lead management—boosting morale, increasing sales performance, and eliminating the need for additional hires.

Your Practice Management Software is your #1 Employee.

I build websites that are as functional as they are beautiful. I design highly custom and unique websites that accurately reflect your brand and tell your story. I facilitate content on your website to educate patients, and drive bookings.

Create or refresh your website design
Build landing pages for promotions and campaigns
Write compelling, patient-focused copy
Ensure mobile optimization and SEO best practices

Result: A website that converts visitors into booked appointments — and represents your brand beautifully.

I have tested, learned, and grown in the industry and I know what works... and what doesn't.

I plan campaigns that drive growth — without the guesswork. I build custom strategies for medspas based on data, seasonality, and local market opportunities. I help to facilitate the continuation of a clear marketing Strategy by implementing strategies and protocol to help maintain and develop the strategy throughout all stages of growth. I help analyze data, conduct research and analysis and help understand KPIs for various campaigns.

Map out yearly and quarterly marketing calendars
Identify opportunities for launches, events, and campaigns
Build promotions and messaging that fit your audience
Coordinate efforts across social, email, print, and community outreach

Result: A cohesive, intentional plan that maximizes ROI and keeps your marketing focused.

Clear Guidelines and Processes are key for Saving Time + Money

I make your marketing run like a well-oiled machine. I put systems in place so campaigns are delivered on time, under budget, and with clear metrics.

Build repeatable workflows for campaigns
Manage budgets and timelines
Create dashboards to track performance
Hold accountability check-ins to keep teams aligned

Result: Predictable, efficient marketing that delivers measurable results.

A Strong Team is Crucial for Your Practice.

I step in as an objective, trusted partner to guide teams through growth phases and keep communication clear. My focus is on building buy-in, aligning staff with leadership goals, and developing tools for preventing the conflicts that often arise during change.

Implement team protocols & meeting structures
Facilitate clear role definitions & accountability
Create messaging and training that unifies the team
Improve internal communication for a smoother patient journey

Result: A healthy, productive team culture that supports growth instead of resisting it.

A Brand is more than a Logo, and Should Position you for Stable Growth.

I build brands that feel trustworthy, cohesive, and memorable. Curating a unique identity at every touchpoint — digital, print, and in-office — creates a seamless patient experience. By keeping your story, core mission, vision, and values centered to all messaging, you will ensure strong growth and build stability and trust in the community which is crucial to your success here.

Logo creation or refresh, brand guide, and color palette
Updated marketing collateral: menus, brochures, business cards
Website redesign or refresh for a modern patient journey
Brand Language + Scripting to ensure a centered and trustworthy business at each touchpoint
Interior signage, décor, and launch event planning
Project management for rollout, including timeline and budget

Result: A professional, cohesive brand that attracts and retains patients.

Facilitating Clear Communication + Functionality for Sustainable Growth.

I design lead pipelines and SOPs so your team knows exactly how to follow up — and no opportunity slips through the cracks.

Map out patient journey from first inquiry to retention
Build SOPs for lead handling & follow-up
Create accountability measures for team performance
Integrate leads into CRM for easy tracking and reporting

Result: More booked consults, higher conversion rates, and consistent growth.

Clear, Consistent Messaging is Crucial for Trust and Long Term Viability.

I make sure patients know exactly who you are and why they can trust you. Your mission, vision, values, and service descriptions are the heart of your business — I refine and unify them across every platform.

Craft mission, vision, and value statements
Write service descriptions that educate & convert
Create consistent tone for website, social, and in-office materials
Build brand messaging guides your whole team can follow

Result: A clear, confident message that builds patient trust and loyalty.

Your Practice Management Software is your #1 Employee.

I make sure your tools work together — and for your team. I've seen software used poorly that actually ends up wasting thousands of dollars and creating a negative team environment. I review your software stack and make improvements that save time and frustration.

Audit your scheduling, payment, and marketing tools

Optimize integrations between platforms

Improve usability and patient experience

Train staff on best practices and shortcuts

Result: A smoother operation that saves time, reduces errors, and improves the patient journey.

Medspa Management Software that works Uniquely with your Business.

I make new systems easy, not overwhelming. I manage the entire process of bringing in new software or platforms so your team feels supported and confident.

Select vendors and negotiate contracts
Customize setup for your workflow and goals
Create step-by-step SOPs for staff
Host training sessions and offer ongoing support

Result: Stress-free system launches and teams who feel empowered to use the tools

Facilitating Clear Communication + Functionality for Sustainable Growth.

I create content that ties expertise in the market to local culture — authentic, approachable, and trust-building.

Because I have deep roots in the community — family members on local boards, long-standing relationships with business owners and executives, and years of local nonprofit marketing experience — I understand what resonates here. I don’t just copy what other medspas are doing online; I create content that feels human, relatable, and culturally in-tune with our town.

Build content calendars that tie into local events, seasons, and priorities
Write and design posts that feel approachable, not salesy
Oversee photography and video that highlights real local patients and team members
Showcase the team’s personality so we become a recognizable, trusted community presence
Create campaigns that start conversations, educate, and normalize treatment

Result: A loyal patient base that sees Revitalize as a community staple — approachable, trustworthy, and worth coming back to for years.

Marketing Automations are Crucial to Long-Lasting Growth in 2025

I make your tech work for you — not against you. I configure Customer Relation Manager Applications (CRMs) that automate many marketing processes, enabling optimal patient nurture while saving staff time and wasted marketing dollars on blanketed marketing campaign approaches. I build out messaging and optimize your CRM to save time, nurture patients, and create consistency.

Set up email/text automations for patient follow-up

Strategically build Automated marketing that is unique and converts

Build templates for reminders, thank-yous, and rebooking prompts

Train staff on how to use automations effectively

Monitor performance and adjust workflows as needed

Result: A seamless, high-end patient experience with less manual work for your team.

Facilitating Clear Communication + Functionality for Sustainable Growth.

I translate strategy into action — without overwhelm by acting as the bridge between external consultants, marketing agencies, and your internal staff. I “speak both languages,” ensuring recommendations are realistic, on-brand, and executed smoothly.

Manage communication between your spa & outside vendors
Translate high-level recommendations into step-by-step plans
Advocate for your business’s goals and budget
Keep projects on timeline and prevent costly misalignment

Result: External expertise is fully leveraged, and your team never feels lost, overwhelmed, or unheard.

Partnerships + Colleagues + Learning

A few of the amazing learning opportunities, businesses, and people I have worked with in the industry.

Key Industry Learning Opportunities

Weekly 1-on-1 in-depth marketing performance analysis and enhanced aesthetics-specific marketing tactics development with top Allergan Pro

Partner with Influx Marketing in LA to inform brand updates and website functionality + develop marketing initiatives + Curated learning opportunities

Local Business Collaborations for many businesses in Denver

Consulting with Top Marketing Industry performers outside of Aesthetics for a broader scope and feedback to advance the industry.

National Trainings from Allergan, SkinCeuticals, Sciton, and Galderma

View/Download Resume

Victor Hernandez

Full Stack Marketing Consultant @ Allergan Aesthetics

Contact Me To Get In Touch.

Gale Johnson

Senior Account Executive @ SkinCeuticals

Contact Me To Get In Touch.

Ryan Lehrl

Vice President @ Red Spot Interactive | Business Development, Operations

Contact Me To Get In Touch.

Jackie Swanson, RN

Nurse Injector + Certified Piercing & Skin Camouflage Tattoo artist

Contact Me To Get In Touch.

Jamie Ulloa

Licensed Aesthetician + Founder of Belle Marie Skin Wellness

Contact Me To Get In Touch.

Stephanie Kraft

Senior Business Development Manager + National Trainer SkinCeuticals Flagship Program

Contact Me To Get In Touch.

Quddus Silva

VP Operations at Kalon Aesthetics

Contact Me To Get In Touch.

Laurie Kuhn

GTM Startup Advisor + Fractional CMO + AI & Enterprise B2B + Exited Founder

Contact Me To Get In Touch.

Sarah Cooper

Marketing Strategist | Coca Cola + Consultant

Contact Me To Get In Touch.

Here's what my Partners have to say.

I wouldn't be in business if it weren't for Jessie stepping in. She helped me to build a marketing framework for my small business and clean up a big mess after my initial launch. she takes care of all of the technical, strategic pieces while making everything look amazing!

Lindsay Wilson
Evolv Wellness MedSpa

Jessie created a beautiful website for my small business and helped me with all of the technical pieces of running my bookings, payments and social media. She's an expert and just takes the wheel for your small business marketing when you feel you're lost and confused.

Jamie Ulloa

BelleMarie Skin Wellness

Jessie makes things so much easier. Her wide variety of skills makes for a huge asset when it comes to marketing for my small business.

Jackie Swanson

Piercing Artist, Nurse Injector, and skin camouflage expert

Visual Portfolio

Here are some highlights from a few businesses I designed a lot of collateral for

Evolv Wellness MedSpa

Scope of Work: Brand Collateral, Brand Messaging, Marketing Automations, Campaign Strategy, Print Collateral, Vendor Management, Event Strategy, Partnerships, Vendor Management, Budget management, Team Training, Design, Platform Implementation, One on one tech training, Web Design, Grassroots Campaign building

evolv window signage copy_edited_edited.jpg

Become your Best You.

OPTIMIZED

WELLNESS & AESTHETICS

EVOLV WITH US.

ADVANCED

CLINICAL EXPERTISE & PROCEDURES

Lindsay Wilson, RN

Lindsay Wilson is a skilled aesthetic injector of over 11 years. She is the founder and owner of Evolv Wellness MedSpa.

Jackie Swanson, RN

Describe the team member here. Write a brief description of their role and responsibilities, or a short bio with a background summary.

A CURATED APPROACH

At Evolv Wellness MedSpa, we provide expert care with treatment plans tailored to your unique body, goals, and budget—empowering your transformation on your terms.

It all begins with a consultation. Book Now.

BelleMarie Skin

Scope of Work: Comprehensive Brand Design, Brand Messaging, Marketing Automations, Campaign Strategy, Print Collateral Design, Platform Implementation, One on one tech training, Web Design, Grassroots Campaign building

BelleMarie Skin Wellness Social Media templates-7-_Let's Talk_ post.png

Rejuvenate MedSpa

Scope of Work: Brand Refresh, Brand Messaging, Marketing Automations, Campaign Strategy, Print Collateral Design, Platform Implementation, One on one tech training, Vendor liaison, Team Management, Project Oversight, Etc

Advertising - Various Clients

Scope of Work: Print Design, Digital Design, Targeting Strategy, Market Research, Budget Allocation, Lead Strategy Development, Scripting, Staff Training, Ad Data Collection, Storage, Analysis, and Reporting.

Interior Branding

Scope of Work: Print Design, Digital Design, Sourcing Decor, Working with External Partners, Managing Budget, Backend Tech Management, Project Management, Grassroots Marketing

shop original art//

shop unique artwork on high-quality clothing, accessories and other items on my shop!

Platform Proficiency

Aesthetic Industry Software Experience

NexTech

Booker by MindBody

Go High Level

Aspire

Alle

RedSpot Media

Wordpress

RealSelf

Boulevard

Patient Now

RX Photo

Zenoti

Vagaro

Aesthetic Record

Wix

Google

TikTok

Instagram

Exclusive Education

Mentorships, Collabs, + Training by top tier Aesthetic Professionals around the Country

shop original art//

shop unique artwork on high-quality clothing, accessories and other items on my shop!

References + Colleagues

Unmatched learning experiences + key industry partnerships

shop original art//

shop unique artwork on high-quality clothing, accessories and other items on my shop!

Achievements + Advancements

Highlights and snapshots from projects within the aesthetics field that I'm proud of.

shop original art//

shop unique artwork on high-quality clothing, accessories and other items on my shop!

Brand Director + Business Builder for Medical Aesthetics

shop original art//

What I do

Work Background:

Roles + Initiatives

Achievements

A Brand is more than a Logo, and Should Position you for Stable Growth.

Partnerships + Colleagues + Learning

Key Industry Learning Opportunities

Here's what my Partners have to say.

Visual Portfolio

Evolv Wellness MedSpa

OPTIMIZED

WELLNESS & AESTHETICS

EVOLV WITH US.

ADVANCED

CLINICAL EXPERTISE & PROCEDURES

Lindsay Wilson, RN

Jackie Swanson, RN

A CURATED APPROACH

At Evolv Wellness MedSpa, we provide expert care with treatment plans tailored to your unique body, goals, and budget—empowering your transformation on your terms. It all begins with a consultation. Book Now.

BelleMarie Skin

Rejuvenate MedSpa

Advertising - Various Clients

Interior Branding

shop original art//

Platform Proficiency

NexTech

Booker by MindBody

Go High Level

Aspire

Alle

RedSpot Media

Wordpress

RealSelf

Boulevard

Patient Now

RX Photo

Zenoti

Vagaro

Aesthetic Record

Wix

Google

Meta

TikTok

Instagram

Pinterest

Exclusive Education

shop original art//

References + Colleagues

shop original art//

Achievements + Advancements

shop original art//

Artist + Designer

Creative Director + Brand Builder

Brand Director + Business Builder
for Medical Aesthetics

At Evolv Wellness MedSpa, we provide expert care with treatment plans tailored to your unique body, goals, and budget—empowering your transformation on your terms.

It all begins with a consultation. Book Now.